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Shampoo & Conditioner for Your Hair Type

FLATShampoo + Conditioner Combo

Flat Hair

For Type 1 (1a–1d)

Lightweight lift, lasting all day. Cleanses without stripping, hydrates without drag, and strengthens from root to tip. Fine-molecule proteins and featherweight oils deliver structure, shine, and bounce—without ever weighing hair down.

£20

300ml Shampoo + 300ml Conditioner

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WAVYShampoo + Conditioner Combo

Wavy Hair

For Type 2 (2a–2d)

Waves that flow, not fall. Gentle, plant-based slip from Broccoli Seed Oil detangles and protects. Orchid Flower Extract enhances your natural S-shape for soft, defined, frizz-free movement. Hydration that lifts, not drags.

£20

300ml Shampoo + 300ml Conditioner

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CURLYShampoo + Conditioner Combo

Curly Hair

For Type 3 (3a–3d)

Quench thirsty curls. Tremella Mushroom delivers 500x its weight in water—deep hydration that leaves curls soft, springy, and endlessly resilient. Proteins, butters, and marine extracts feed every strand without coating or weighing down your pattern.

£20

300ml Shampoo + 300ml Conditioner

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COILYShampoo + Conditioner Combo

Coily Hair

For Type 4 (4a–4d)

Coils restored from root to tip. Multi-layered oils penetrate strategically: Marula near the surface, Kukui mid-strand, Mongongo and Broccoli to the cortex. Dragon's Blood Resin soothes, strengthens, and protects—leaving Type 4 hair nourished, resilient, and defined.

£20

300ml Shampoo + 300ml Conditioner

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REPAIRShampoo + Conditioner Combo

Flat/Wavy Damaged Hair

Repair Collection

Rebuilds what erosion emptied. Triple ceramide complex (NP+AP+EOP) reconstructs the lipid barrier from within. Keratin and quinoa fill gaps in the shaft; Porphyra locks in moisture. Weightless reconstruction for fine, wavy hair.

£20

300ml Shampoo + 300ml Conditioner

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REPAIRShampoo + Conditioner Combo

Curly/Coily Damaged Hair

Repair Collection

White Truffle—too rare to synthesize, too reparative to leave out. Dragon's Blood, the sacred resin that shields. Triple ceramide technology seals what erosion left open. Four oils, chosen by size—each penetrating exactly as deep as it's needed. Reconstruction, not occlusion.

£20

300ml Shampoo + 300ml Conditioner

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Inside the Formula

Key ingredients in the Flat Hair Shampoo/Conditioner

Sourced from the world's most extraordinary places.

Treasures from distant lands, meticulously gathered to bring the restorative power of nature to every hair strand

SIn the Shampoo

Key ingredients in the Flat Hair Shampoo

Bamboo Extract
Bamboo Extract

Bambusa Vulgaris Extract

Naturally rich in silica, this extract helps strengthen the hair fiber and improves elasticity while adding a natural, healthy-looking shine.

Chlorella Extract
Chlorella Extract

Chlorella Vulgaris Extract

A nutrient-dense algae superfood packed with vitamins, minerals, and antioxidants that nourish the scalp and hair follicles, promote vitality and shine.

Spirulina Extract
Spirulina Extract

Spirulina Extract

Another algae powerhouse rich in proteins, amino acids, and antioxidants that supports hair growth, strengthens follicles, and adds resilience for thicker, healthier strands.

Crambe Oil
Crambe Oil

Crambe Abyssinica Seed Oil

Provides exceptional slip and detangling while sealing the cuticle with a silky, non-greasy finish.

CIn the Conditioner

Key ingredients in the Flat Hair Conditioner

Pearl Protein
Pearl Protein

Hydrolyzed Pearl Protein

Luxurious protein derived from pearl essence, rich in amino acids that help restore luminosity, enhance softness, and add a mirror-like shine to dull or damaged hair.

Tremella Mushroom
Tremella Mushroom

Tremella Fuciformis Extract

A superfood humectant that holds up to 500x its weight in water, absorbing deeper into the hair shaft than hyaluronic acid for weightless, sustained moisture and bounce.

Silk Protein
Silk Protein

Hydrolyzed Silk Protein

Ultra-fine protein that mimics silk's natural structure, penetrating the hair shaft to improve elasticity, retain moisture, and leave hair feeling luxuriously smooth and velvety.

Crambe Oil
Crambe Oil

Crambe Abyssinica Seed Oil

Provides exceptional slip and detangling while sealing the cuticle with a silky, non-greasy finish.

Flat Hair Shampoo + Conditioner

Finally: Volume That Doesn't Clock Out at Noon.

You know the feeling.

You lean into the mirror, diffuse at the roots, maybe a little powder if you're desperate. You walk out the door and your hair actually moves. It has body. It has lift. You forget about it for a glorious hour.

Then 2 PM arrives.

You catch your reflection and pause. Your crown—gone. Your ends—limp. Your hair—somehow still carrying yesterday's dry shampoo like a receipt you can't find. It didn't snap. It didn't break. It just... surrendered.

Again.

You've been told flat hair needs "volume."

So you bought the salt sprays that turned your ends into straw. The "weightless" mousses that left a film you could feel but never see. The clarifying shampoos that left your scalp so raw it reflected light. Each one promised lift. Each one delivered collapse.

Because they treated your hair like it needed more.

More product. More protein. More hold. More something.

What your hair actually needs is less.

Less buildup. Less drag. Less of the invisible weight that accumulates wash after wash, coating strands until they can no longer remember how to stand on their own.

The Flat Hair Duo doesn't add volume.

It removes the obstacles.

The Shampoo: Clean Canvas, No Stripping

It pours into your palm—clear, liquid silk, barely there. Sulfate-free surfactants lift two weeks of pollution, hard water, and "invisible" styling residue without stripping the lipids your hair needs to stay supple.

But beneath the cleanse, the rebuilding begins.

Bamboo extract threads silica through each strand—not to weigh hair down, but to teach it memory. The elasticity fine hair loses first? Bamboo helps restore it. Each wash, your strands remember how to spring back.

Chlorella and spirulina—twin algae superfoods—deliver vitamins, minerals, and antioxidants directly to follicles. They don't sit on the surface. They feed the root, so lift starts at the scalp and travels all the way to your ends.

Hydrolyzed rice protein slips inside the shaft, thickening strands from within. Not coating. Not bulking. Scaffolding.

And Crambe oil waits until the very end—just a whisper of slip, sealing the cuticle with a finish so clean you'll rinse and wonder if you used conditioner at all.

Your scalp breathes. Your roots remember they're allowed to lift.

Then the Conditioner.

This is where flat hair usually dies. Too heavy. Too creamy. Too much.

This conditioner is barely a conditioner at all.

It detangles in seconds—not because it's coating you in wax, but because hydrolyzed silk protein has already slipped inside the shaft, smoothing cuticles from within. Pearl protein follows, not for weight, but for light—restoring the mirror shine flat hair surrendered years ago.

You rinse.

Nothing remains on your strands except structure.

Pullulan forms a breathable film so light you forget it's there—until your hair holds its shape past 5 PM. Not stiff. Not helmet-hard. Just... supported.

Tremella mushroom pulls water into the cortex and locks it there. Five hundred times its weight in moisture, penetrating deeper than hyaluronic acid ever could. Not moisture that evaporates by lunch. Moisture that stays.

Squalane and Abyssinian oil seal the cuticle with a molecule-thin layer of shine. Not grease. Not buildup. Just light, bouncing off.

Crambe oil returns—just enough slip to let fingers glide where combs once caught. Then it disappears. No trace. No weight. No memory of anything except smooth.

You don't feel the products. You just feel your hair.

For the first time in years.

This is what flat hair was always meant to be.

Not "volumized." Not "boosted." Not "texturized" into submission.

Alive.

Roots that rise without prayer. Lengths that move without dragging. Ends that catch light instead of dust—pearl protein whispering back every reflection it receives. A crown that doesn't abdicate at 2:15 PM.

Your hair wasn't born flat. It was eroded flat—by water you couldn't soften, by products that promised help and delivered weight, by years of "this is just how my hair is."

But erosion can be reversed.

Not with more. With enough.

Enough hydration from Tremella. Enough strength from bamboo. Enough shine from pearl. Enough lightness that your hair finally stops carrying what it was never meant to hold.

Grab the Flat Hair Duo.

Shampoo. Conditioner.

And watch gravity lose its grip.

Flat Hair Shampoo

Ingredients (INCI)

Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Benzyl Alcohol (and) Dehydroacetic Acid, Sodium PCA, Bambusa Vulgaris Extract, Isoamyl Laurate, Panthenol, Sclerotium Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glycerin, Squalane, Coco-Caprylate/Caprate, Crambe Abyssinica Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Rice Protein, Polysorbate 20, Pullulan, Tocopherol Acetate, Disodium EDTA, Chlorella Vulgaris Extract, Spirulina Extract, Sodium Hydroxide, Citric Acid

Flat Hair Conditioner

Ingredients (INCI)

Aqua, Cetearyl Alcohol, Behentrimonium Methosulfate, Quaternium-87, Benzyl Alcohol (and) Dehydroacetic Acid, Isoamyl Laurate, Glyceryl Stearate Citrate, Panthenol, Sodium PCA, Squalane, Coco-Caprylate/Caprate, Hydrolyzed Rice Protein, Hydrolyzed Pearl Protein, Pullulan, Bambusa Vulgaris Extract, Hydrolyzed Silk Protein, Crambe Abyssinica Seed Oil, Sclerotium Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polysorbate 20, Hydroxypropyltrimonium Hyaluronate, Tremella Fuciformis Extract, Tocopheryl Acetate, Disodium EDTA, Chlorella Vulgaris Extract, Spirulina Extract, Citric Acid

The Hair Type Atlas

Find your texture. Know your needs.

TYPE 1 — FLAT

No bend. No wave. No curl.

1a

Pin-straight. Fine texture. Shiny, slippery.

1b✦✦

Straight with more body. Slight bend at ends.

1c✦✦✦

Straight but coarse. Thicker strands.

1d✦✦✦✦

Full density. Heavy, sleek, substantial.

Does your hair fall like water? You are Type 1.

TYPE 2 — WAVY

S-shaped. Not quite curly. Not quite straight.

2a~

Loose S-shape. Fine texture. Gentle wave.

2b~~

More defined S-shape. Waves start higher.

2c~~~

Thicker texture. Waves at crown. Frizz-prone.

2d~~~~

Very defined waves. Dense S-pattern.

Does your hair forget itself in humidity? Does it make an S when you let it air-dry? You are Type 2.

TYPE 3 — CURLY

Spiral. Ringlet. Defined loop.

3a

Loose spirals. Sidewalk chalk size. Springy.

3b◯◯

Tighter spirals. Sharpie size. Bouncy.

3c◯◯◯

Corkscrews. Straw size. Dense.

3d◯◯◯◯

Very tight. Pencil-thin. Maximum density.

Does your hair spring back when pulled? Does it form perfect rings when wet? You are Type 3.

TYPE 4 — COILY

Zigzag. Compressed. Resilient.

4a

Tight S-pattern. Crochet hook size. Springy.

4b⚡⚡

Z-pattern. Paperclip size. Fluffy.

4c⚡⚡⚡

Tight zigzag. 70%+ shrinkage. Dense.

4d⚡⚡⚡⚡

Most compressed. Maximum density.

Does your hair transform when wet—revealing length it hides when dry? Does it shrink to half its stretched length or more? You are Type 4.

How to Confirm Your Type

Wash with plain water only. No products. No touching. Let it dry 100% naturally. What shape does it take?

No bend at allType 1
Gentle S-shapeType 2
Defined spiralsType 3
Tight coils with shrinkageType 4

Find your pattern. Then find your formula.

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